Prime Music will be available through smartphone apps for Android and iOS, as well as through the browser and Amazon’s Fire tablets and smartphone. “The best music streaming service is the one you already have.” “We have lots of customers for which spending £120 a year on a music subscription service is too much,” said Paul Firth head of music for Amazon UK. The service will automatically be available for anyone who has Amazon Prime, which costs £79 a year, and has been designed with the budget conscious in mind. Instead of competing on a level playing field with Spotify and others, Amazon is attempting to undercut rivals. “We’re trying to be the only one to offer all forms of music from discs, downloads and streaming, all in one place.” “We’re not trying to go head to head with Spotify or Apple,” said Steve Bernstein, director of Amazon’s digital music services in Europe. Apple’s service has 30m tracks and Spotify’s library is greater than 30m. However, the music service is not quite on a par with rivals such as Spotify and Apple Music as it gives users access to only 1m tracks. It forms part of Amazon’s attempt to cement its Prime service within people’s lives and so encourage shopping on its online store. Prime Music comes to the UK after launching in the US in June, where Amazon claims to have more users than Tidal, Deezer, Rdio, Rhapsody and Google Play combined, but not Spotify which has 60 million users worldwide.
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